In the business world, change is an inevitability. Without it, we would likely not have many of the goods and services we enjoy today. You can only imagine what commerce would be like if there was never any invention, innovation, and ingenuity. We would still be stuck with the wheel, candles, and horse carriages – and is that much of an existence compared to what we have today?
Every company needs to undergo a series of changes, even if they are already successful.
Disney is a fine example of this. Sure, it was a successful brand, but then it enhanced its bottom line by acquiring a whole host of properties, such as “Star Wars,” 21st Century Fox assets, ESPN, and Pixar. Not only did it buy up well-known brands, it conducted multiple structural modifications, from the man at the top to the everyday workplace culture.Continue reading