A logo is your company’s visual calling card, and it is a way to gain recognition from your intended audience. This is where you advertise your brand and messaging through letters and symbols, and your logo becomes part of your identity.
If your company is growing or making changes, or perhaps your branding isn’t quite hitting the mark, it may be time to change how you present yourself to consumers. The most effective way is to use a logo maker and revise your design. The new logo can represent your current business activities and focus.
Not sure where to start? Here are six tips for logo rebranding.
Tip #1: Have Clear Goals
Rebranding your logo takes lots of time and effort, and you want to be sure of what you are doing. What are your goals with this rebranding? Here are a few reasons why you may want to rebrand:
If your company has taken on a new product line or expansion, it may be time to reflect that change in your logo.
Competition in your sector can spur on a logo change to stay ahead of the curve and show your customers that you are up to date.
New Business Mission
A company’s direction and focus can change, and its personality may not match your current logo. If your business has been around for a while, you may want to update the look to reflect the modern era. You also need your logo to be commutable with current technology.
Tip #2: Examine Your Brand’s Performance
Change can be good as long as it helps your brand. When considering changing your logo, it’s best to evaluate what is working and what is not. If you have a strong symbol for your brand that resonates with your customers, you may want to keep it and update the rest of the graphic.
Maybe you need to modernize the symbol or add a new slogan to which your audience will respond better. Determine what changes will help you grow and attract more eyes, and take action.
Tip #3: Have A Rebranding Strategy
You can’t change a radical logo overnight and expect your customers to follow. Rebranding takes a solid strategy that helps your company evolve, and your logo should grow.
Make sure that the changes you make to your logo design are carried through all your networks, including:
- Print work
- Social media platforms
Think ahead and rebrand for your future, taking inspiration from your customers. Ultimately, You don’t want to lose your company’s identity, so be calculated in your changes. Remember, your logo is there to attract attention, so people come to see your offerings.
Tip #4: Refresh or Redesign
Rebranding your logo is all about a change towards the future and how you want your company to be perceived. To reboot your logo design, you can go two different ways.
This is a simpler approach to rebranding your logo, where you work with and tweak some existing elements. This can be with adding messaging, different fonts and a new slash of colour.
A redesign is more robust and can dramatically alter your logo. You may want to change the messaging or use a different symbol or mascot to represent your company. This is a bold move but may be necessary to better position yourself in the market.
Tip #5: Assemble a Competent Team
To have a successful logo rebranding, you need to use the skills of experts in their design field. You may have some great ideas for what you want but leave the creativity to the professionals. These key players include:
- Freelance artists
- Graphic designers
- Brand strategists
These pros can help you realize your vision and create new logo ideas that you can compare and consider. You get the final say on the design, but they will give you options and unique looks you may not have considered.
Tip #6: Launch Your New Logo
You have probably built a customer and client base that loves what you sell and easily recognizes the brand. When making changes, you want to be familiar with your existing customers and attract new ones that haven’t met you yet. With a logo rebranding, it’s the perfect time to present yourself to the market again.
Launch your new branding by:
- Preparing all your visual assets to change at the same time.
- Have a press release and advertise your rebranding on social media, in blogs and newsletters
- Alerting your client base through various marketing channels.
- Have a rebranding event at your business location.
Logo rebranding is not for the faint of heart. It takes a bold commitment to positive change to carry your business into the future. Consider these tips when rebranding your logo for the best chance of success.